Which of these statements is correct if a homogeneous demand pattern exists?
A) Differentiated marketing is a good strategy.
B) Product differentiation is simple.
C) The majority fallacy is unlikely to occur.
D) A mass marketing strategy is most appropriate.

Question

Quizplus · Accepted Answer

In a homogeneous demand pattern, consumers have similar needs and preferences, making a mass marketing strategy most appropriate because it targets the broad market with a uniform approach, rather than segmenting the market based on different needs or preferences.

Which of These Statements Is Correct If a Homogeneous Demand