Which of these is NOT an example of a geographic demographic segmentation base for a home builder?
A) Building homes to appeal to middle-income residents
B) Building homes within 30 miles of Orlando, Florida
C) Building homes in small, rural towns
D) Building homes in areas with a low cost of living

Question

Quizplus · Accepted Answer

Geographic demographic segmentation involves dividing the market based on location, such as cities, regions, or countries. Choice A, building homes to appeal to middle-income residents, is an example of income-based demographic segmentation, not geographic. Choices B, C, and D all relate to geographic characteristics.

Which of These Is NOT an Example of a Geographic