A personal computer retailer offers free courses to first-time computer buyers. In addition, all buyers are offered low-cost extended warranties and free loaner computers during repairs. The retailer has attracted a loyal customer following despite above-average prices. This firm is involved with
A) product differentiation.
B) concentrated marketing.
C) differentiated marketing.
D) market segmentation.

Question

Quizplus · Accepted Answer

The retailer is involved with product differentiation by offering unique services such as free courses for first-time buyers, low-cost extended warranties, and free loaner computers during repairs, which sets them apart from competitors despite higher prices.

A Personal Computer Retailer Offers Free Courses to First-Time Computer