A firm that sufficiently extends the breadth and time dimensions of its marketing goals to fulfill its social responsibility is practicing:
A) ethically oriented marketing.
B) the societal marketing concept.
C) socially oriented marketing.
D) the exchange theory.
E) nonprofit marketing.

Question

Quizplus · Accepted Answer

The societal marketing concept holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests. It extends beyond traditional marketing by aiming to fulfill the needs of the current generation without compromising the ability of future generations to meet their needs, thus incorporating social responsibility into its core goals.

A Firm That Sufficiently Extends the Breadth and Time Dimensions