Which of the following statements about value is true?
A) The determination of value is distinctive for each target market and is determined by geographic characteristics.
B) Value is unaffected by any psychological benefits to be gained from a product.
C) Marketers have always considered value as encompassing much more than just price.
D) Value is the customer's perception of all the benefits of a product weighed against all the costs of . acquiring and consuming the product.
E) All of the above statements about value are True.
Correct Answer:
Verified
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