Adoption of which of the following practices would demonstrate that a manufacturer of beauty aids had moved past the marketing concept to the societal marketing concept?
A) conform to all federal regulations during every facet of its production process
B) adopt aggressive sales methods to use with its distributors so that plenty of its products would be available for consumers
C) be concerned about the disposal of its production wastes
D) find ways to create more demand for its lotions and perfumes
E) monitor social and cultural changes as they affect the use of cosmetics

Question

Quizplus · Accepted Answer

The societal marketing concept emphasizes not only meeting the needs of customers but also valuing societal well-being, which includes environmental concerns such as the proper disposal of production wastes.

Adoption of Which of the Following Practices Would Demonstrate That