Ways to stimulate word-of-mouth communication include:
A) lending opinion leaders a product to display and use.
B) getting an opinion leader to use his or her home for a product presentation.
C) providing incentives for new customers.
D) A and B
E) A, B, and C

Question

Quizplus · Accepted Answer

Lending opinion leaders a product to display and use, and getting an opinion leader to use his or her home for a product presentation are both ways to stimulate word-of-mouth communication.

Ways to Stimulate Word-Of-Mouth Communication Include