According to trickle-down theory:
A) children learn shopping from their parents.
B) small companies adopt the marketing practices of larger companies.
C) lower-class consumers often emulate the behavior of their higher-class counterparts.
D) opinion leaders disseminate information to opinion seekers.
E) None of the above.

Question

Quizplus · Accepted Answer

Trickle-down theory primarily refers to the phenomenon where lower-class consumers often emulate the behaviors, fashion, and lifestyle choices of their higher-class counterparts. This theory is often discussed in the context of social class influence on consumer behavior and fashion trends.

According to Trickle-Down Theory