Which of the following is not a main characteristic found by Rogers' and others to be associated with successful new products?
A) Observability
B) Complexity
C) Trialability
D) Compatibility
E) None of the above.

Question

Quizplus · Accepted Answer

All the options listed (Observability, Complexity, Trialability, Compatibility) are indeed characteristics associated with the diffusion and success of new products according to Rogers' diffusion of innovations theory. However, it's important to note that while Complexity is a characteristic, in Rogers' framework, products that are less complex (i.e., easier to understand and use) are generally more successful. This might seem counterintuitive to the question's phrasing, but it does not change the fact that complexity (or rather, simplicity) is a characteristic considered in the theory.

Which of the Following Is Not a Main Characteristic Found