The Sultan Centre, the leading supermarket chain, customizes its signatures and stores according to store name, size and location. This is an example of ________ segmentation.
A) psychographic
B) geographic
C) user status
D) demographic
E) behavioral

Question

Quizplus · Accepted Answer

The customization of store signatures and locations according to store name, size, and location is an example of geographic segmentation, which involves dividing a market into different geographical units such as nations, states, regions, cities, or neighborhoods.

The Sultan Centre, the Leading Supermarket Chain, Customizes Its Signatures