When Kellogs launched its cereal in the Arab world they employed ________ going to schools and clubs and offering free samples of its cereal, and even educating their potential consumers about how to prepare and eat cornflakes and other cereal.
A) Consumer marketing
B) Grass-roots marketing
C) Differentiated marketing
D) Partner marketing
E) Instructional marketing

Question

Quizplus · Accepted Answer

Grass-roots marketing involves direct interaction with potential customers at a community level, such as going to schools and clubs to offer free samples and educate consumers, which is what Kellogg's did when launching its cereal in the Arab world.

When Kellogs Launched Its Cereal in the Arab World They