Identifying consumers who are similar with regard to key traits, such as product-related needs and wants, and who would respond well to a similar marketing mix is known as
A) micromarketing
B) segment marketing
C) mass marketing
D) market positioning

Question

Quizplus · Accepted Answer

Segment marketing involves identifying consumers who are similar with regard to key traits, such as product-related needs and wants, and who would respond well to a similar marketing mix.

Identifying Consumers Who Are Similar with Regard to Key Traits