Identifying the product-related preferences of most consumers in order to target the product broadly to all consumers with the maximum likelihood of success is known as
A) micromarketing
B) segment marketing
C) mass marketing
D) segmentation

Question

Quizplus · Accepted Answer

Mass marketing involves targeting a product broadly to all consumers with the aim of achieving the maximum likelihood of success by appealing to the largest possible audience.

Identifying the Product-Related Preferences of Most Consumers in Order to Target