Micromarketing involves
A) the process of identifying channel segments that can push the product through to consumers
B) identifying the product-related preferences of most consumers in order to target the product broadly to all consumers with the maximum likelihood of success
C) identifying consumers who are similar with regard to key traits, such as product-related needs and wants, and who would respond well to a similar marketing mix
D) a microanalysis of the customer and involves customer-specific marketing

Question

Quizplus · Accepted Answer

Micromarketing involves a microanalysis of the customer and involves customer-specific marketing. Micromarketers need more information about prospective customers than mass marketers; therefore, they utilize databases to create and update customer information in a searchable form.

Micromarketing Involves