In overcoming objections in a sales presentation, in the _____ approach, objections or questions are met by showing the prospect two or more products and when the prospect objects to one, the salesperson will immediately switch to another product where the objection cannot be applied.
A) comparative-item
B) turn-around
C) offset
D) non-dispute

Question

Quizplus · Accepted Answer

The comparative-item approach involves presenting multiple products to the prospect, allowing the salesperson to switch to another product if the prospect objects to one, thus addressing the objection by comparison.

In Overcoming Objections in a Sales Presentation, in the _____