Which of the following is not a component involved in managing the marketing mix?
A) Strategy that uses the same product and promotion campaign in both domestic and foreign markets
B) Standardized product unable to meet local market demand
C) Same advertising theme in foreign and domestic markets; requires adaptation to local circumstances
D) Promotion adapted to local circumstances used when operating conditions and product functions greatly vary across countries
Correct Answer:
Verified
Q35: A standardized promotion strategy is
A) Using dissimilar
Q36: Which scenario describes a standardized promotion strategy
A)
Q37: What is an advantage of adopting a
Q38: Which statement is true regarding the country
Q39: Which is not an aspect of promotion?
A)
Q41: Identify and explain the components of the
Q42: Compare localized vs. standardized distribution. Provide an
Q43: Explain the difference between a localized and
Q44: Identify and explain the other aspects that
Q45: Expound on the strategies necessary to manage
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