Which statement is true regarding the country of origin effect?
A) Positive effect results in MNCs keeping original marketing concept and minimizing customization
B) Negative effect results in MNCs keeping original marketing concept and minimizing customization
C) Positive effect results in MNCs customizing advertising to enhance reputation, tone down national origin, or remind consumers of another country
D) Production site of a product does not influence customers' product evaluation and buying decision

Question

Quizplus · Accepted Answer

When the country of origin effect is positive, MNCs often maintain their original marketing concept and minimize customization because the positive perception of the country enhances the product's appeal.

Which Statement Is True Regarding the Country of Origin Effect