A standardized promotion strategy is
A) Using dissimilar advertisements in different markets
B) Using a variety of methods to attract local consumers
C) Using modified advertisements in only domestic markets
D) Using the same advertisements in all international markets

Question

Quizplus · Accepted Answer

A standardized promotion strategy involves using the same advertisements in all international markets. This approach ensures consistency in brand messaging and reduces the cost and time required to tailor marketing campaigns for each individual market. It also helps to establish a strong and consistent brand image globally.

A Standardized Promotion Strategy Is