Price-setting logic must be modified when the product is part of a product mix.In that case,the firm searches for a set of prices that ________ profits on the total mix.
A) are ineffective on total
B) have no effect on total
C) maximize
D) minimize
E) capitalize upon

Question

Quizplus · Accepted Answer

When a product is part of a product mix, the firm needs to consider the impact of its price on the overall profitability of the mix. The goal is to set prices that will maximize profits on the total mix, which means finding prices that balance the profitability of each product in the mix. Therefore, the correct choice is C.

Price-Setting Logic Must Be Modified When the Product Is Part