Various factors have contributed to the growing use of packaging as a marketing tool and include all of the following EXCEPT ________.
A) self-service
B) consumer affluence
C) consumer influence
D) company and brand images
E) innovation opportunities

Question

Quizplus · Accepted Answer

All of the other choices have contributed to the growing use of packaging as a marketing tool. Self-service allows consumers to interact directly with packaging on the shelves, so packaging must be eye-catching and informative. Consumer affluence means that more people can afford to purchase products, and so companies need packaging that stands out from the competition. Company and brand images are communicated through packaging, helping to promote brand recognition and loyalty. Innovation opportunities allow for new and creative packaging designs that can capture consumer attention. Consumer influence is not a factor in the growing use of packaging as a marketing tool- it is not consumers who are driving companies to use packaging, but rather companies themselves who are recognizing the value of packaging as a marketing tool.

Various Factors Have Contributed to the Growing Use of Packaging