A ________ is the set of all products and items a particular seller offers for sale.
A) product line
B) product mix
C) family of products
D) product system
E) product class

Question

Quizplus · Accepted Answer

A product mix is the complete set of products and items offered by a seller. Product line refers to a group of products within the product mix that are closely related and targeted at a similar market. A family of products and product system are not commonly used terms in marketing. Product class refers to a group of products that share similar characteristics, but not necessarily offered by the same seller.

A ________ Is the Set of All Products and Items