A(n)________ is defined as a distinct unit within a brand or product line distinguishable by size,price,appearance,or some other attribute.
A) stockkeeping unit
B) UPC (uniform product code)
C) stock unit
D) product type
E) none of the above

Question

Quizplus · Accepted Answer

A stockkeeping unit, or SKU, is a distinct unit within a brand or product line that is distinguishable by size, price, appearance, or some other attribute. SKUs are used to track inventory levels and sales, and can be used to analyze consumer behavior and preferences. UPC codes (B) are used to identify individual products and not to differentiate between product variations. Stock unit (C) and product type (D) are not terms commonly used in marketing to describe a distinct unit within a product line.

A(n)________ Is Defined as a Distinct Unit Within a Brand