Which of the following terms is most closely associated with the following statement: "attributes or benefits consumers strongly associate with a brand,positively evaluate,and believe that they could not find to the same extent with a competitive brand"
A) Brand image
B) Points-of-difference
C) Points-of-parity
D) Points of value
E) Brand concept

Question

Quizplus · Accepted Answer

Points-of-difference are the attributes or benefits that customers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand. This helps to differentiate the brand from competitors in the minds of the consumers. Brand image refers to the overall impression or image of the brand. Points-of-parity are the similarities or associations that a brand shares with other brands in the same category. Points of value refer to the unique benefits or values that a brand offers to its customers. Brand concept refers to the overall idea or concept of the brand.

Which of the Following Terms Is Most Closely Associated with the Following