Which of the following desirability criteria asks a question such as "Is the positioning preemptive,defensible,and difficult to attack" when determining a POD (point-of-difference)
A) feasibility
B) communicability
C) sustainability
D) knowledgeable
E) value orientation

Question

Quizplus · Accepted Answer

The desirability criteria that asks about the preemptiveness, defensibility, and difficulty to attack of a POD is sustainability. Feasibility refers to whether the POD can be implemented, communicability asks if the POD can be easily communicated to the target market, knowledgeable refers to whether the POD is based on expertise or knowledge, and value orientation considers whether the POD aligns with the values of the target market.

Which of the Following Desirability Criteria Asks a Question Such