All marketing strategy is built on STP: segmentation, targeting, and ________.
A) positioning
B) product
C) planning
D) promotion
E) performance

Question

Quizplus · Accepted Answer

Segmentation and targeting help to identify the most valuable customer segments and the specific needs and preferences of those segments. Positioning then involves developing a unique value proposition that differentiates the company's offering from competitors and resonates with the chosen target market. Therefore, positioning is the missing element of the STP framework.

All Marketing Strategy Is Built on STP: Segmentation, Targeting, and ________