Changing an image is most necessary:
A) every few years to meet changing consumers
B) when sales begin to decline
C) when target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations
D) when a competitor enters the market with a product that is viewed as being superior

Question

Quizplus · Accepted Answer

Changing an image is most necessary when target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. This indicates that the current image is not resonating with consumers and needs to be updated to remain relevant in the market. The other options (A, B, and D) may also necessitate a change in image but are not as consistently necessary as the reasons mentioned in option C.

Changing an Image Is Most Necessary