Stimulus codability is:
A)a form of brand name.
B)the perception that the brand is known.
C)consensually held meanings among customers.
D)another name for product positioning.

Question

Quizplus · Accepted Answer

Stimulus codability refers to the shared meanings and associations that customers have with a brand or product. This involves the ability of customers to interpret and understand the various cues and signals associated with the brand or product, and the extent to which these meanings are held in common by different people. It is not a form of brand name, product positioning or a measure of brand awareness.

Stimulus Codability Is