Overt names:
A) reveal what the company does
B) capture the essence of the idea behind the brand
C) contain recognizable words or word parts that imply what the company is about
D) do not reflect the company's goods or services, but instead something that is unique, different, and memorable
Correct Answer:
Verified
Q39: Lucent Technologies and Google are examples of:
A)overt
Q97: Logos help with in-store shopping because:
A)they are
Q100: Monster.com is an example of a(n):
A)overt name.
B)implied
Q106: Which type of corporate name is unique,
Q108: Which type of corporate name does not
Q110: Which type of corporate name contains recognizable
Q112: Which type of corporate name captures the
Q113: Implied names:
A) reveal what the company does
B)
Q115: Changing an image is most necessary:
A) every
Q116: The symbol used to identify a company
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