Creating a perception in the consumer's mind regarding the nature of a company and its products relative to the competition is called:
A) product positioning
B) brand management
C) stimulus codability
D) changing a corporate image

Question

Quizplus · Accepted Answer

Product positioning is the process of creating a perception in the minds of consumers regarding the nature of a company's products relative to the competition. This involves identifying the unique characteristics and benefits of the product and communicating them effectively to the target market. Brand management involves the development and implementation of strategies to build and maintain a strong brand identity. Stimulus codability refers to the ease with which a stimulus can be recognized and categorized by consumers. Changing a corporate image involves altering the way a company is perceived by customers and stakeholders.

Creating a Perception in the Consumer's Mind Regarding the Nature