Intel Pentium processors placed inside computers is a form of:
A) ingredient branding
B) flanker brand
C) cooperative branding
D) complementary branding

Question

Quizplus · Accepted Answer

Intel is a brand that is being used as an ingredient inside other brands' computers. This is a classic example of ingredient branding, which is when a well-known brand's name is incorporated into another brand's product to add value and credibility.

Intel Pentium Processors Placed Inside Computers Is a Form Of