The first step in building brand equity is:
A) integrating old and new media
B) engage in continuous improvement
C) focus on domination
D) research and analyze what it would take to make the brand distinctive

Question

Quizplus · Accepted Answer

The first step in building brand equity is to research and analyze what it would take to make the brand distinctive. This involves understanding the target audience, the competition, and identifying the unique selling proposition of the brand. Only then can a clear brand positioning be developed, which becomes the foundation for all other brand-building activities. Integrating old and new media, engaging in continuous improvement, and focusing on domination are important strategies for building brand equity, but they come after the first step of developing a clear brand positioning.

The First Step in Building Brand Equity Is