According to Seth Godin, marketers can no longer use ________. Instead, marketers should turn to permission marketing as a way to ensure long-term customer relationships and loyalty.
A) interruption marketing
B) one-to-one marketing
C) advocacy marketing
D) hard core selling
E) task-oriented marketing

Question

Quizplus · Accepted Answer

Seth Godin argues that interruption marketing, which relies on interrupting customers with ads and promotions, is no longer effective in gaining and retaining customers. Instead, he advocates for permission marketing, which involves building a relationship with customers and gaining their permission to market to them.

According to Seth Godin, Marketers Can No Longer Use ________