If a brand element can be used to introduce new products in the same or different categories, the brand element is said to be ________.
A) transferable
B) adaptable
C) likeable
D) memorable
E) meaningful

Question

Quizplus · Accepted Answer

A transferable brand element is one that can be applied to different products or categories, allowing for the brand to expand and grow in new markets or verticals. This makes the brand more adaptable to changes in market conditions and consumer behavior. Options B, C, D, and E are also desirable brand element characteristics, but only A specifically pertains to the ability of the brand element to introduce new products in different categories.

If a Brand Element Can Be Used to Introduce New