The challenge for marketers in building a strong brand is ________.
A) pricing the product at a point that maximizes sales volume
B) ensuring that customers have the right type of experiences with goods and services and marketing programs to create the desired brand knowledge
C) minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
D) minimizing the impact of customer brand equity
E) avoiding the usage of an established brand to introduce a new product in the market

Question

Quizplus · Accepted Answer

Building a strong brand requires creating a desired brand knowledge in the minds of customers. This involves ensuring that customers have the right type of experiences with goods and services, as well as marketing programs. Other choices are either incorrect or do not contribute to building a strong brand.

The Challenge for Marketers in Building a Strong Brand Is