Store design provides ________ by offering customers an entertaining and enjoyable shopping experience.
A) altruistic experiences
B) emotional stability
C) tonnage merchandise
D) hedonic benefits
E) utilitarian benefits

Question

Quizplus · Accepted Answer

Store design provides hedonic benefits by offering customers an entertaining and enjoyable shopping experience. They then want to spend more time in the store or on the website because the visit itself is rewarding.

Store Design Provides ________ by Offering Customers an Entertaining and Enjoyable