Since a store design cannot achieve all objectives, managers need to make trade-offs among them. Which of the following does not describes such trade-offs?
A) A supermarket's traditional design can efficiently store and display a lot of merchandise with long rows of floor-to-ceiling racks; however, this design is not good for a pleasant shopping experience.
B) Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products.
C) The trade-off between the ease of finding merchandise and providing an interesting shopping experience is determined by the customer's shopping needs.
D) Specialty store retailers encourage the ease of finding merchandise rather than exploration.
E) Giving customers adequate space in which to shop has to be balanced with the use of scarce resource for merchandise.

Question

Quizplus · Accepted Answer

Customers shopping for specialty goods like a computer, a home entertainment center, or furniture are more likely to spend time in the store browsing, comparing, and talking with the salesperson. Thus, specialty store retailers that offer this type of merchandise place more emphasis on providing hedonic benefits and encouraging exploration than on making it easy to find merchandise.

Since a Store Design Cannot Achieve All Objectives, Managers Need