Why is it important for stores to be designed with flexibility in mind?
A) It is less expensive for retailers to build several different types of flexible fixtures than to build one inflexible fixture.
B) Retailing is a dynamic business, and retailers need to keep changing the merchandise mix offered.
C) Customers find it hard to locate merchandise if fixtures are rigid.
D) Department managers never know what to expect from the planner's allocations and require the ability to display more merchandise at a moment's notice.
E) Environmental legalities require stores to have flexible designs to reduce waste.

Question

Quizplus · Accepted Answer

Retailing is a very dynamic business. Competitors enter a market and cause existing retailers to change the mix of merchandise offered. As the merchandise mix changes, so must the space allocated to merchandise categories and the layout of the store change. Thus, store designers attempt to design stores with maximum flexibility.

Why Is It Important for Stores to Be Designed with Flexibility