Which of the following is the most accurate statement about the AIDA strategy?
A)The AIDA strategy consists of four separate steps that must be carried out separately.
B)The steps in the AIDA strategy must always be carried out in order.
C)Counterarguments should never be presented in a persuasive message because doing so will remind the reader of other options.
D)Use facts,figures,expert opinions,examples,specific details,and direct and indirect benefits to build interest.

Question

Quizplus · Accepted Answer

This statement accurately describes one of the key components of the AIDA strategy, which is to use various persuasive tactics (such as facts, figures, and examples) to generate interest in the product or idea being promoted. The other statements are inaccurate: A suggests that the steps in the AIDA strategy are completely separate, when in reality they often occur simultaneously or blend together; B suggests that the steps must always be carried out in order, when in reality there may be some flexibility in the sequence; and C is simply false, as presenting counterarguments can actually increase the persuasiveness of a message by demonstrating the author's awareness of potential objections and potential solutions.

Which of the Following Is the Most Accurate Statement About