Case histories can weaken the credibility of a sales dialogue when they are:
A) unrelated to a salesperson's claims of benefit.
B) used to break the monotony of a long presentation.
C) used to clarify the issues raised by prospective buyers.
D) short and last less than a minute.
E) used to itemize a salesperson's claims of value.

Question

Quizplus · Accepted Answer

Case histories weaken the credibility of a sales dialogue when they are unrelated to a salesperson's claims of benefit, as they may seem irrelevant or misleading to the prospective buyer.

Case Histories Can Weaken the Credibility of a Sales Dialogue