Layla, a salesperson at Mandrin Corp., delivers a sales presentation on financial services that her company offers. In order to seek feedback from her prospects, Layla should make use of check-backs after she:
A) finishes a feature-benefit sequence.
B) introduces herself.
C) assesses the prospective buyer's interest.
D) closes the purchase deal with the buyer.
E) finishes the sales presentation.

Question

Quizplus · Accepted Answer

Check-backs are used to confirm understanding or interest after presenting information, such as a feature-benefit sequence, to ensure the prospect is following and engaged.

Layla, a Salesperson at Mandrin Corp