Which of the following is a reason that salespeople must invest a significant amount of time in planning sales calls on prospective and existing customers?
A) All buyers are trained as purchasing agents.
B) Salespeople work mainly with a single type of buyers.
C) Buyers have little time to spend on doing background checks on sellers.
D) There is a shortage of information at their fingertips.
E) Buyers are generally well-informed and have little time to waste.

Question

Quizplus · Accepted Answer

Buyers today have access to a vast amount of information and are often well-informed about the products or services they are interested in. This means they have high expectations for sales interactions and little patience for meetings that do not add value or address their specific needs. Salespeople must therefore invest time in planning their sales calls to ensure they are relevant, efficient, and tailored to the specific interests and requirements of each buyer.

Which of the Following Is a Reason That Salespeople Must