Marketing managers can classify a firm's products into four basic types: stars, cash cows, cats and question marks.
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Q66: The long-term health of a firm depends
Q67: All marketing mix decisions must have two
Q69: A market is a group of individuals
Q72: A firm's organisational goals should be derived
Q73: Business decisions made in creating a marketing
Q81: Marketing objectives should be stated in such
Q86: A strategic business unit is not self-supporting
Q93: A marketing objective need not be consistent
Q96: Stars are profitable products that usually generate
Q97: Cash cows are market leaders that are
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