All marketing mix decisions must have two characteristics:
A)consistency and flexibility.
B)consistency and rigidity.
C)formality and flexibility.
D)variability and flexibility.
E)formality and rigidity.

Question

Quizplus · Accepted Answer

The marketing mix decisions must have consistency in order to ensure that the brand image and message is clear and recognizable to the target audience. At the same time, the decisions must have flexibility in order to adapt to changes in the market and consumer preferences. Thus, both consistency and flexibility are necessary for effective marketing mix decisions.

All Marketing Mix Decisions Must Have Two Characteristics