Business decisions made in creating a marketing mix:
A)are made before a target market is identified.
B)are unchangeable once they are set by management.
C)are only as good as the organisation's understanding of the target market's needs.
D)usually take place when a strategic window is open.
E)must always be consistent with the firm's opportunities.

Question

Quizplus · Accepted Answer

Business decisions made in creating a marketing mix must be based on an organization's understanding of the target market's needs. These decisions must be flexible and adaptable to changes in the market and the needs of the target audience. They can be modified if they are not achieving the desired results.

Business Decisions Made in Creating a Marketing Mix