According to the Boston Consulting Group, marketers may classify their products as one of all of the following except:
A)dogs.
B)cash contributors.
C)question marks.
D)stars.
E)cash cows.

Question

Quizplus · Accepted Answer

The Boston Consulting Group identifies four categories of products a company may have: dogs (low market share, low growth rate), cash cows (high market share, low growth rate), question marks (low market share, high growth rate), and stars (high market share, high growth rate). Cash contributors is not a category used by the Boston Consulting Group.

According to the Boston Consulting Group, Marketers May Classify Their