Which of the following is not a characteristic of a marketing objective?
A)It is consistent with both business-unit and corporate strategy.
B)It is expressed in clear, simple terms.
C)It is written so that it can be measured accurately.
D)It specifies a time frame for its accomplishment.
E)It clearly identifies how the marketing strategy will be implemented.

Question

Quizplus · Accepted Answer

The characteristic of a marketing objective that is not listed is that it clearly identifies how the marketing strategy will be implemented. While a marketing objective should be consistent with both business-unit and corporate strategy, expressed in clear terms, measurable, and have a specific time frame for accomplishment, it does not necessarily need to specify how the marketing strategy will be implemented. That would be part of the marketing plan, which is separate from the marketing objectives.

Which of the Following Is Not a Characteristic of a Marketing