A firm's _________ addresses the questions 'Who are our customers?' and 'What is our core competency?'
A)business plan
B)strategic window
C)mission statement
D)market opportunity statement
E)marketing plan

Question

Quizplus · Accepted Answer

A firm's mission statement defines its purpose and helps guide strategic decision-making. It typically includes information about the target customer and the firm's core competencies. A business plan is a comprehensive document outlining the company's goals and strategies, while a strategic window refers to a specific period of time during which a firm has an opportunity to achieve a competitive advantage. A market opportunity statement and a marketing plan both focus on identifying and targeting specific markets, but do not necessarily address the firm's overall mission and core competencies.

A Firm's _________ Addresses the Questions 'Who Are Our Customers