When a firm's management is making the final selection of specific target markets to enter, it should consider whether the organisation has the financial resources, managerial skills, expertise and facilities needed to effectively compete in the selected segments.

Question

Quizplus · Accepted Answer

This statement is true as the firm's resources and capabilities should align with the requirements of the selected target markets to enter and compete effectively. Failing to do so may result in ineffective market entry, wasted resources and missed opportunities.

When a Firm's Management Is Making the Final Selection of Specific