A product's position is a result of customers' perceptions of the product attributes relative to those competing brands.

Question

Quizplus · Accepted Answer

A product's position in the market is determined by how customers perceive its attributes compared to its competitors. This includes factors such as quality, price, functionality, and brand image. A product that is perceived to be superior in certain attributes will have a better position than its competitors, and vice versa.

A Product's Position Is a Result of Customers' Perceptions of the Product