Research has shown that an isolation effect occurs with consumers, meaning that an alternative is less attractive when viewed alone than when viewed alongside other alternatives.Which pricing strategy takes this effect into consideration?
A)Everyday low prices
B)Bundle pricing
C)Reference pricing
D)Prestige pricing
E)Odd-even pricing

Question

Quizplus · Accepted Answer

Reference pricing takes the isolation effect into consideration by providing a comparison point, making an alternative appear more attractive when viewed alongside other options.

Research Has Shown That an Isolation Effect Occurs with Consumers